Business marketing techniques range from traditional means such as newspaper ads and billboards to Internet marketing with pay-per-click campaigns and banner ads. In spite of the rising popularity and advantages of marketing over the Internet, many businesses are still using the traditional means to push their good in the market. One such method that is still pretty much in vogue is direct mail marketing.
Direct mails are effective marketing tools to promote your offers, products or services straight to your target customers. Even as some businesses explore their chances on the Internet, you can still trust that direct mails will produce reliable results. To carry out your direct mail efforts, you can hire the services of a mailing service provider.
When you hire a mailing service provider, make sure that they are offering an extensive mailing list. Consider the quality of the list to make sure that it can contribute to your marketing success. An effective mailing list targets the right people that can be turned into purchasing customers.
When you plan your direct mail advertising campaign, consider the following tips:
1. Make an offer that is hard to resist.
Your goal is to make the customers notice your products or services. Your mail should include an irresistible offer form of special coupons or percentage discount. This will strongly encourage the recipient into reading thoroughly the entire mail.
2. Pick your words carefully.
Your language should be direct and persuasive. Use words like free, sale, and discount, to create a positive impact. Include a call to action, such as buy now, visit our store today, or purchase today, to create a sense of urgency. It should compel the customer to act and do something that ultimately leads to a sale.
3. Use images to a minimum.
You may use attractive imagery in your mail although try not to distract your recipient from your sales
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- Direct Mail Marketing ? Five Things to Remember
- Direct Mail Marketing with BB Direct (watch in 1080p)
- How much does cooperative direct mail marketing cost?
- How to Use Outsourcing and Systems: Outsourcing Direct Mail Marketing Campaigns
- Direct Mail Marketing: It Still Exists?!
- Know of any trusted direct mail marketing firms on the net that are professional and start-up affordable?
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- Are there any laws or restrictions on marketing firearms through direct mail?
Source: http://hugepocket.com/direct-mail-marketing-five-things-to-remember/
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