Creating a Brand on the Internet ? 1 ? Make - Business Regulations

Creating a Brand on the Internet - 1 - Make Your Choice

Creating our own brand on the internet, let us consider what kind of situations we often face on this long road which requires great patience. Because we need to be able to respond to a number of questions easily before we set off.

If you want to move your business to the internet you need to make some firm decisions on some issues. At this point the most basic question to ask: "What is the meaning of internet to me?". Is the internet a communication tool, information resource, entertainment media or a tool to reach consumers? Yes internet consists of these all however internet is not these all for you. First, let's clear at this point, internet for you; is a business environment.

Putting your brand name on a website doesn't make it an internet brand. If you want to create an internet brand, you should see it as a business environment and consider it as an opportunity rather than a tool. internet, for those who have a clean surface and are capable of creating new categories on the minds of consumers, is an entirely business environment in which endless opportunities are available. The internet business environment is totally different from the real-world business environment and we must be prepared for this. Therefore, if you want to do business on the Internet, to put aside your brand in the real world. If you are not yet convinced, take a look at the list below:

*Who created the most successful information site on the internet? Not CNN, NBC, New York Times or Newsweek but Yahoo!

* Internet's most successful book house, not Barnes & Noble, Waldenbooks or O'reilly but Amazon!

* Internet's most successful auction site, not Sotheby's or other auction business companies but eBay!

* The most successful Internet service provider, not AT&T, Cisco or Microsoft but America Online.

By falling to the contrary of this error, you may also be one of those dreamers who believe that the Internet will replace traditional commercial procedures. This does not need to grow up in your eyes. No new media achieved this. Internet will not replace traditional commercial procedures like the fact that the television could not replace the radio, the radio could not replace the magazines and the magazines could not replace the newspapers. Therefore neither enlarge the internet too much in your eyes nor underestimate it. Doing so would be the biggest mistake for you. Instead, consider it just as the way of accomplishing your marketing activities. An effort to make your brand an internet brand too as well as a world brand, will fail you and worsen the business. However, many "internet experts" recommend you to do so.

Many brand owners follow this wrong strategy. They move their current brands to the internet and wait for miracles. That is why sites such as Levi.com, Ford.com, Barbie.com, GM.com, Dockers.com, Daimlerchrysler.com... came up to the scene. Can the brand familiarity outside the internet, encourage an interest to the internet? I'd like to give you the answer you want but unfortunately the answer to this question is "No." Notice that the most popular brands outside the internet, make almost no sense on the internet environment.

If you have made your decision and if the internet will be a business environment for you, you are going to need to start from scratch. You are going to need to develop an entirely new way to work and above all, you are going to need to create an entirely new name. It is a serious mistake to put your name both on your website and on your store at the same time. But if the internet will be a media and a communication tool for you, then you can use your existing brand name. In this case the internet will be a factor which completes the existing media or replaces it. Rather than expecting the customers to mess with old catalogs or brochures, a well-designed website in which you can present up-to-date information interactively and in a hierarchical structure, will be more useful to you.

If you have made your decision if you can start now. The first and the most important step for our brand that we will create on the internet; naming our brand. i wish to consider this issue that is of vital importance in another article.

To your success.

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